As we have approached the year 2022, it is important to look at what healthcare marketing trends will be on the horizon. Moreover, there is no doubt that the healthcare industry has been rapidly changing in recent years. It can be difficult to stay up-to-date on the latest developments and marketing trends with so many changes.
In this article, we will discuss four of the top healthcare marketing trends for 2022.
1. Patient Engagement is a Top Priority
Patient engagement is increasingly important for healthcare marketers. Today, patients search online to learn about their conditions and treatment options before ever speaking with a medical professional. They go online to research their options, compare prices, and find support groups. As a result, healthcare professionals must be active in the social media space. It can help build trust with patients and educate them on treatment options.
2. Patient Referral Marketing is Essential in 2022
One of the biggest challenges in marketing in the healthcare industry is receiving references and leads from the patients. Patient referral marketing has become a critical component of today’s healthcare marketing mix. It is crucial to develop an effective program that encourages patients to refer others. It can be done by offering incentives, such as gift cards or other rewards for successful referrals. Moreover, it is important to track the success of patient referrals to better understand where you should focus your efforts.
3. Social Media Content is in High Demand
Content is key in today’s online marketing world. With more than half of the U.S population using social media daily, it is important to stay up-to-date with content trends and best practices through surveys and research studies. In particular, healthcare marketers should focus their efforts on posting high-quality images that are both accurate and engaging.
4. Healthcare Videos are on the Rise
Medical videos online are becoming increasingly popular as healthcare marketing trends. In fact, nearly two-thirds of all U.S adults watch online video content every week. It presents a great opportunity for healthcare marketers to produce engaging videos that educate and inform patients about their conditions and treatment options.
Additionally, videos are an excellent way to build trust with patients, as well as encourage referrals.
To Sum It Up
The healthcare marketing landscape is rapidly changing. In order to stay ahead of the curve, marketers need to focus on engaging patients and leveraging content. By keeping these trends in mind, healthcare marketers can be well-prepared for the future.