Like Google, as well as other search engines, Amazon relies on keywords for delivering search results. That is why SEO is a critical component in increasing Amazon sales. You need to rank on the first page of search results to earn views, clicks, and sales from shoppers.
How do you earn those rankings? It starts with keyword research — and then product optimization.
While you can manually research keywords, it’s helpful if you have a go-to keyword research tool. It can save your time, as well as provide high-value keywords that your team wouldn’t have thought of before.
A few examples of some go-to keyword research tools for Amazon include:
keywordtool.io: With this keyword tool, your team can find dozens of keywords for Amazon. Plus, keywordtool.io provides information on the search volume, CPC, and competition for keywords.
Amazon suggestions: While this keyword tool requires some manual work, it’s helpful because it works in coordination with the keywordtool.io browser extension. As you type in a search, such as for, “toy cars,” Amazon offers suggestions, like, “toy cars for kids, hotwheels, etc.”
Reference keywords from your Google Shopping campaigns
For companies that advertise on Google Shopping, you have access to weeks, months, or even years of search data. While Amazon and Google are different, that keyword data can enhance your keyword research and product optimization on Amazon.
For example, you may find some keywords that did well in your Google Shopping campaign, and that also have a high search volume and CPC on Amazon. Even better, your competition doesn’t target them, which provides an opportunity for your business to reach another segment of your target audience.
With your keyword research process established, you can move on to optimizing your listings.
Make your product titles informative and descriptive
If you’re searching for ways to increase your sales on Amazon, you’re going to hear about product optimization. It’s critical for not only improving your ranking in search results but also persuading your target shopper to purchase your product.
Optimize your products by creating informative and descriptive product titles — they should not exceed 200 characters. Amazon also recommends following this naming format: Brand + Model + Product Type. If you have a short product title, you can include additional product information, like the color, size, units etc.
When creating your high demand products title, make sure it also includes the targeted keyword. That can help signal to Amazon that your product answers a user’s search, such as for, “grills.” Only include your keyword once, however, as you don’t want to keyword stuff.
Create engaging, benefit-rich product features
As shoppers skim through product listings, your business needs to provide information about your product in bite-sized chunks. Otherwise, it’s difficult to convince consumers that it’s your product they want to buy.
Your product features serve as a quick summary of your product’s benefits. That’s why you want to make sure they’re engaging, brief, and benefit-rich. If your product resolves some common pain points for shoppers, include it in this section.
In short, emphasize the value of your product to consumers — make it easy for shoppers to see why they need this product in their life. When you do that, you convert more users, which means more product orders and sales for your business.